Data Dump

Live Data Tool Saves Hundreds of Hours

Admittedly this is an odd application for us but when we overheard a customer talking about the hour per day it took them to get the sports historical data they needed and that they could really make their program work if they had 5 years of data but that would take close to 1,000 hours of work, we told them AditNW could help. First we developed a python application that goes to the 10-30 websites they need to look at each day and scrapes just the applicable data.  Second, we added a function to condense that data into a format … Read more

AditNW approach to Common Comparison

Common Comparison

Product line portfolio management is never easy.  Does any of this sound familiar:  An extensive product line complicated by products from multiple eras and brands?  Sales people trying to explain value on a one-off basis using anecdotes and stories? Features, options, and packages that can never be compared to each other or the competition? Product lines that clearly have too many models and options but no one can ever seem to determine priorities? Positive there is a way to solve this with data? What is missing is an ability to perform a Common Comparison.  Instead of trying to track down … Read more

Develop Value in Products

I was involved over a period of several months with a major consulting firm to develop Value Equivalence Line charts for all of our products.  The company I was at spent well over six figures for these consultants to research what we already knew about our products and markets then present that data in an easy-to-understand format, the VEL. Value Equivalence Line charts show price on the X-axis of the chart with some form of value on the Y-axis.  There are a number of key lessons you can quickly learn about your products and markets from the VEL: a straight … Read more

Stopping Product Line Confusion

When a private equity group integrated several trailer companies their new leadership was faced with multiple product lines and extensive confusion.  Specifications, features, options, and pricing were presented in wildly different ways that made comparison time consuming and expensive.  They reached out to AditNW for help. A database was the obvious solution but would require hundreds of hours in time to enter the data and get it right.  This is always the most expensive step in implementing any data solution and demands too much time of your best people.  AditNW, though, could offer a more intelligent solution. By deeply understanding … Read more

Your Customer’s Business Model

In B2B markets buying decisions are exclusively made based on value to the business.  The actual process may be tinted with the emotions, bravado, and irrationality of consumer life style markets but, at the end of the day, the buy is based on what value your product or service brings to my business.  To be successful in this environment, you must understand your customer’s business model. Equipment sales can be driven by a number of dynamics including dealer networks, retail sales, online sales, and more.  The majority of construction equipment, large tools, and similar products is through rental.  Companies that … Read more

bag of chips

Bag of Chips (part 3 of 3)

  I have nothing to say today (The visit) The first thing to do in order to better understand your customer is to stop talking.  I find this very hard to do.  I love to talk (and talk and talk).  While in high school and traveling home for 5 hours in a bus from a church group sitting by a girl who, I was convinced, was the most amazing creature alive, we had a lively discussion and I loved it.  She agreed to go out with me at the end.  Why?  Because she had never been with someone who could … Read more