Product Line Management
“Brad gets marketing, especially in the challenging, unique arena of B2B”,
Tim Ford, CEO
in 2001 Brad developed an all new product management team for a $2 Billion equipment manufacturer. As the company transformed from well-meaning but disconnected new product efforts to highly customer focused and coordinated priorities, the results, new products that took the market by storm, led to him being asked to take the method to all divisions of the parent company. After a period of leading operations, Brad returned to bring together Product Management, Design Engineering, and Marketing together as a single, unified team.
Brad has worked with a variety of teams, companies, and leaders to better understand customers, align product lines with markets, and produce profitable, highly effective product line strategies. Brad is adept at a wide range of product types from construction equipment, over-the-road trailers, and rental tools, to kitchen cabinets, commercial cooking equipment, and small appliances..
Start with Your Customer.
In B2B markets it is all about understanding how your customer makes money, their unique value proposition and ROIC, then design product lines that provides them value..